New to Home Care?

Thinking about how to start a home care business?

Rick MoreyHi. My name is Rick Morey and I am the president and one of the owners of HomeTrak.

In the 1990s, I owned and operated a $6 million a year home care agency in California and Arizona. I am a founding member of the Home Care Association of America and was a board member for nine years. When my partners and I started HomeTrak in 2001, we were the first home care software company specializing in private duty.

With the aging population and their increasing interest in being cared for in their homes, the home care industry is thriving. If you’re reading this, you’re probably deciding whether you’d like to be a part of this dynamic and growing business.

There are a lot of considerations as you think about whether this is the right business for you. It can be a very satisfying and profitable industry, but it takes a lot of work and is very competitive. On top of sales, marketing, technology, and the many other requirements for starting any business, the personal nature of the home care industry has its own demands. You will need to make sure you and your staff have hearts for serving seniors and their families, day in and day out. The dedication of your caregivers will be key to your success as you start your home care agency.

Based on first-hand experience, I’d be happy to help you navigate through these considerations with some honest insight and conversation. I also have some policy and procedure materials and notes from past home care speeches that I can share with you.

If you’d like to kick around your plans and ideas for how to start a home care business, give me a call. I’d love to chat with you.


Rick Morey

President of HomeTrak and
one of your expert companions in home care


"The HomeTrak staff is extremely helpful, knowledgable, and responsive."

Coker Day, Owner/Founder, DayBreak Adult Care Services, Inc., Lexington, South Carolina

"The HomeTrak staff gave us extensive attention to ensure the system was set up to meet our needs."

Robert Hudson, Administrator, Butler County Health Department, Missouri

"We have been using HomeTrak since the first day we started our company in July 2004."

Greg Scheck, Owner, Home Helpers, Bucks and Montgomery Counties, Pennsylvania

"Switching to HomeTrak was the best business decision we have ever made!"

A. Papa, Accounts Manager at a Home Care Agency, Lakewood, New Jersey